Artificial intelligence in B2B sales - hype or real benefit?

Now that digitalization has found its way into most companies, the topic of artificial intelligence (AI) is currently on everyone's lips. It is undeniably hype, but it is nevertheless worth taking a look behind the scenes. A particularly lively discussion has arisen around the use of artificial intelligence applications in B2B sales.

Managing Director Michael Märtin writes more about the opportunities and risks, as well as the current status of the use of AI in sales in the Vertriebszeitung.

https://vertriebszeitung.de/kuenstliche-intelligenz-im-b2b-vertrieb-hype-oder-echter-nutzen/

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