Whitepaper series on the optimal digital experience

We describe the challenges and the individual steps to an optimal digital experience in a comprehensive series of white papers. All whitepapers are available to download free of charge. Find out how to successfully implement digitalization projects.

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The path to the optimal digital experience

About the white paper

The white paper describes the procedure for digitizing all business areas and also serves as a guide. Which area or process should you start with and how should it be implemented? The selection of providers is also discussed, taking into account various aspects such as data protection and possible subsidies.

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Customer Experience

About the whitepaper

This white paper is all about the success factor of digital customer experience and how you can manage it professionally. What points do you need to consider in your CX strategy? And how can it be optimally implemented to offer your customers the best possible customer experience?

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Online marketing

About the whitepaper

Would you like to know how to build a sustainable online marketing strategy? Then you should take a closer look at this white paper. Among other things, you will learn which requirements must be met for successful digital marketing and which systems are actually needed for this.

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E-Commerce

About the whitepaper

How can you professionalize e-commerce? Our experts have compiled everything you need to know from their decades of experience. In this white paper, we show you the eleven most important success factors for your online business in B2C and B2B.

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Customer service

About the whitepaper

This white paper reveals how you can take your customer service to the next level and create positive customer experiences. We also give you tips on the right tools, systems and the most relevant channels to meet the rising expectations of your customers.

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Graphic: Cover page Data and Analytics Whitepaper

Data & Analytics

About the whitepaper

In this white paper you will learn how to manage your data efficiently and profitably. Nowadays, it is no longer enough to simply collect data, but to get more out of it and network systems with each other. This is because products and services are increasingly being made available via digital platforms and services.

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