Actively shaping the customer life cycle

Sustainably positive customer experiences are becoming increasingly important for business success in the course of digitalization. "Retail companies generally use a customer relationship management system (CRM) for targeted, systematic customer relationship management," writes Dario Waechter, Head of Data & Analytics, in a guest article on it4retailers.de.

https://it4retailers.de/business/den-kundenlebenszyklus-aktiv-gestalten/

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