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SMX 2025 - An industry event that sets standards
With over 1,200 attendees, 60+ top-class sessions and 6 parallel tracks, SMX 2025 was once again a must-attend event for anyone involved in search engine marketing, SEO, SEA and web strategy, among other things. From Rand Fishkin's inspiring opening keynote "It's the End of Traffic As We Know It.... And I Feel Fine.“ to the final presentation ”Which Content Still Works Today - Updates for Your Content Strategy, Based on the Latest Google Updates and the Ongoing AI Revolution" by Stefan Fischerländer - the event delivered concentrated knowledge, new perspectives and plenty of practical impulses.
Our key takeaways from SMX 2025
- Think like site architects: Rely on clearly structured, user-friendly websites and online stores that not only appeal to search engines, but above all meet the needs of your target group.
- Integrate artificial intelligence into your day-to-day work in a meaningful way - as support to optimize processes and achieve your business goals more efficiently.
- Create content with real added value: relevance, quality and user focus are the keys to building trust and strengthening long-term customer relationships.
- Invest in your brand awareness: Only those who are visible gain trust - and generate sustainable traffic. keyword: full-funnel marketing!
- Test, test, test: whether landing pages, demand gen campaigns or image assets. Run tests to see what really works for your business.
- The right tracking: Less is sometimes more - create a tracking plan with business and UX-relevant events that are worth evaluating regularly.
- Teamwork: Everyone has their own tools and tasks. However, many SEO tool functions are also very informative for SEAs. A close exchange between teams is essential.
And that's not all - we have many more exciting insights in store. Simply contact us if you would like to develop your digital strategy together with us.
SMX remains a must-attend event for anyone who wants to keep their finger on the pulse of digital marketing. We are already looking forward to next year - because one thing is certain: if you want to be at the forefront in this field, SMX is a must.
