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HANSEN Hamburg Tourism
Relaunch of the tourism portal based on TYPO3
HANSEN is the central service and information platform of Hamburg Tourismus GmbH (HHT) for tourism service providers, partners, and industry stakeholders. The portal brings together information on collaborations, projects, campaigns, and professional development opportunities, thereby supporting networking and the development of Hamburg’s tourism industry.
A Modern Platform for Hamburg’s Tourism Industry
As part of a public bidding process, HANSEN sought an experienced digitalization partner to oversee the technical and conceptual redesign of the platform. atlantis dx emerged as the winner in the selection process and took on the complete relaunch of the portal.
The Challenge: Better Navigation for Users, Greater Efficiency for Editors
The existing platform had grown over the years and could no longer fully meet the needs of users and editors. A confusing information architecture made navigation difficult, while the backend made editorial maintenance unnecessarily complex.
The goal was a comprehensive relaunch that would modernize both the technical foundation and the user experience. At the same time, the aim was to create a future-proof platform that could be flexibly expanded and would meet the long-term needs of the tourism industry.
The Solution: A Portal That Makes Information More Accessible
Together with the client, atlantis dx developed a new concept for structure, navigation, and user guidance. Based on TYPO3, a modern platform was created that makes content more easily accessible while significantly improving editorial processes.
Modern UX and Navigation Concept
The information architecture has been completely redesigned and tailored to the needs of the various target audiences. Clear navigation and optimized content structures ensure that relevant information can be found more quickly.
Smart Search Function
A key element of the relaunch is the powerful search function. As users type, they receive relevant suggestions that can be filtered by category. Thanks to the integration of AJAX technologies and ke Search, search results are displayed dynamically without reloading the page.
Data intelligently connected and centrally available
Relevant data is integrated directly into TYPO3 from a MySQL database. This allows content to be efficiently managed, updated, and used for analysis. Editors benefit from significantly simplified maintenance processes and higher data quality.
Agile Project Implementation
Regular coordination meetings among the project teams and short feedback cycles enabled flexible development and ensured that business requirements were taken into account at all times.
Technological Foundation for Sustainable Growth
TYPO3, PHP, JavaScript, and CSS, as well as modern frameworks such as Bootstrap, Vue, and jQuery, were used for development. The platform was supplemented by MATOMO for analyzing user behavior. In addition, Jenkins ensures automated deployment processes and the reliable rollout of new features.
Of particular note is the use of custom-developed TYPO3 page types, which serve as the foundation for the intelligent search suggestions and further improve the discoverability of relevant content.
Our result: a future-proof portal for the tourism industry
With this relaunch, HANSEN now has a modern, high-performance, and future-proof platform for Hamburg’s tourism industry. Users benefit from significantly improved navigation and faster access to information. At the same time, editorial processes have been streamlined, and the foundation for future expansions has been laid.
Positive user feedback confirms the project’s success. Furthermore, the new platform serves as the foundation for additional digital enhancements, such as e-learning offerings, an events calendar, or additional accessibility features.
Digital Progress with a Hanseatic Spirit
"Working with atlantis dx was great—they were very focused and wonderfully solution-oriented. Without their dedication, the relaunch wouldn't have gone so smoothly. The TYPO3 backend is designed with the customer in mind and perfectly meets our needs."
HANSEN Hamburg Tourismus
Ready for the Next Stages of Digital Expansion
The relaunch was not just a technical upgrade, but the starting point for the platform’s ongoing development. With the new TYPO3 foundation, HANSEN now has a flexible digital infrastructure that can efficiently support the future needs of the tourism industry.
Get started on your TYPO3 project with us today!
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