News

Open source technologies have long been indispensable in software development and serve as a valuable pillar of digitalization. More and more systems are opening up to open source-based AI and machine learning platforms as well as programming languages such as Python. Python is used by data...

In addition to platform economics, customer experience and augmented analytics, natural language processing (NLP) is also an important driver of digitalization. The process allows data to be made searchable using simple questions. With voice control becoming increasingly popular, NLP is now...

Today we would like to draw your attention to augmented analytics. With augmented analytics, the processes of data collection, cleansing and evaluation can be automated and thus noticeably accelerated. Instead of numerous tedious and error-prone work steps - from database queries to the...

After providing information on the platform economy in the first part of this series, we are now focusing on the customer experience as another driver of digitalization. The need to provide customers with a positive shopping experience is, of course, nothing new. However, in the context of...

The current coronavirus pandemic has revealed shortcomings in many areas. When it comes to digitalizing their processes, there is a need to catch up in many places - something that companies have (finally) recognized. This is why they will pursue digitalization initiatives with higher...

We have made it into the illustrious round of the top 100 digital agencies in the BVDW ranking for 2019. The internet agency ranking of the Bundesverband Digitale Wirtschaft (BVDW) e.V. is the industry barometer of the German internet agency landscape and has been compiled annually since...

Successful customer experience management (CXM) starts with customer acquisition: companies provide potential customers with the right information at the right time and at the right touchpoint during their customer journey. This is right and important. It is just as fundamental to do the...

Dear business partners,

Our lives are currently completely dominated by the corona pandemic. As a company, we are of course also affected and for our team and our families, health is currently our top priority.

In contrast to many other companies, which are unfortunately partially or...

After the summer break, Smart Datalytics brought together over 50 interested participants at collabor8 on the OTTO Campus on 15.08.2019.

Charlotte Grewe and Dr. Rene Gilster gave the keynote speech under the name Experiments@OTTO. In the presentation, the two used a current example of the...

Now that digitalization has found its way into most companies, the topic of artificial intelligence (AI) is currently on everyone's lips. It is undeniably hype, but it is nevertheless worth taking a look behind the scenes. A particularly lively discussion has arisen around the use of...